Creative Direction & Design

by Alan Fessenden

I’ve always found myself at the beginning of things—launching theaters, shaping stories, sparking ideas into form. Whether it’s a stage, a space, or a script, I help bring meaning to the surface and draw people in.

My creative direction lives at the intersection of performance, storytelling, and spatial design. From immersive installations and environmental builds to site-specific staging and visual storytelling, I approach every project with an artist’s eye and a director’s instinct.

This is work that begins with listening—and grows into something beautiful, layered, and unforgettable.

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What I Offer

• Creative Direction for art installations, immersive experiences, and spatial storytelling
• Consulting & Concepting for brands, theater companies, events, or anyone in need of vision
• Collaborative Design of environments, interiors, and custom work that centers emotion, presence, and story
• Performance-Based Installations that blur the line between the viewer and the work

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Past Work Includes:

• Designing the Chaudry Law Office with Priya Chaudry—a creative partnership that brought warmth, play, and a bit of wonder into a space often viewed as purely formal. The result is a law office that invites rather than intimidates.
• Visually striking theatrical works for Jobsite Theater, Sun & Splendor Theater Company, and Group 120—where sets, light, and movement were as essential to the storytelling as the script itself
• Personal art installations that explore memory, longing, and light—featuring mirrors, found objects, and layered emotional landscapes

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Let’s Build Something

Whether you’re looking for a creative collaborator, a director with an eye for space, or someone to bring a project to life from the ground up—I’d love to talk.

Schedule a Creative Session →